Key Responsibilities:

1. Strategic Marketing Execution

• Support the CMO in developing and executing local marketing strategies aligned with overall brand and business objectives.
• Manage campaign planning, budgeting, and execution across TV, digital, retail, and social platforms.

2. Content-Led Product Marketing

• Lead the development of product marketing content, particularly in video formats for demonstration and storytelling.
• Collaborate with production teams, creative agencies, and local talents (e.g. influencers, hosts) to craft compelling narratives around product USPs.

3. Social Commerce & Digital Performance

• Drive video/ads performance on social commerce platforms (e.g. Shopee Live, TikTok Shop, LazLive) by optimizing live selling strategies and promotional mechanics.
• Work with e-commerce teams and handle JML’s webstore to align marketing initiatives with online sales and platform growth targets.

4. Cross-Functional Collaboration

• Partner with sales, retail operations, e-commerce, and supply chain to synchronize marketing efforts with in-store and online initiatives.
• Manage relationships with external vendors, media partners, and production agencies.

5. Market Insights & Reporting

• Analyze campaign performance, consumer behavior, and competitor activity in the Singapore market.
• Provide data-driven insights to refine campaigns, inform media buys, and support product positioning decisions.

6. Brand Stewardship

• Uphold brand integrity across all customer touchpoints.
• Localize global brand assets and messages to suit the Singaporean consumer context.

Requirements

• Degree in Marketing, Business, Communications, or a related field.
• 5–7 years of marketing experience, preferably in FMCG, retail, or direct-to-consumer industries.
• Strong understanding of social commerce, content marketing, and digital channels.
• Hands-on experience in the Singapore market with knowledge of local media, customer trends, and platform dynamics.
• Excellent project management, communication, and analytical skills.
• Ability to work independently and lead projects with minimal supervision.
• Proven experience with video marketing, product demonstrations, or TV shopping formats is highly desirable.